Residents will see direct mailings, newspaper ads, social media and signage throughout town about what does and does not belong in their recycling carts.
The Recycling Partnership, a national nonprofit that applies corporate partner funding to improve curbside recycling systems in cities and towns across the country, is working with the City of Atlanta’s Office of Resilience and Department of Public Works to improve recycling in the city through the “Feet on the Street” public service and educational campaign.
The ultimate goal of the program is to reduce contamination in the city’s residential recycling bins and increase the quantity and quality of materials recycled.
City employees will walk each of the targeted recycling routes to “Tip and tag”-tipping the lids of recycling carts and tagging those with contaminants.
The effort to educate residents about what is recyclable has proven to substantially reduce contaminants in other cities, which saves cities money and makes the recycling process more efficient.
“The City of Atlanta is working at the cutting edge of recycling, using specialized technology and smart collaborations to improve key aspects of service,” The Recycling Partnership CEO Keefe Harrison said in a statement.
“We want to help our residents correct these issues and recycle right. Our city is quickly becoming an environmental leader-not just in the U.S., but in the world-and better recycling is an important step on that journey.”