Earnest, the online lending service targeting millennial borrowers, is launching a new customized interest rate for its customers.

The new product for Millennials allows the company to offer low-interest loans, typically between 4.25% and 5.25% for qualified customers.

Earnest, which raised $15 million in equity and debt funding last year from investors including Andreessen Horowitz, Atlas Venture, The Collaborative Fund, First Round Capital and Maveron, began making its first loans earlier this year.

The company’s average loan size is roughly $10,000 and it offers loans of up to $30,000.

Using data analytics Earnest is able to offer one-, two-, and three-year loans to new borrowers who have short credit histories, large student loans, or are just entering the workforce.

Earnest bases its interest rates on not just a credit score, but also on person’s employment history and future earnings potential, Beryl says.

Loan applicants fill out an online questionnaire, which gives the company picture of income and monthly savings, budget, credit history, education and career trajectory to receive an individualized rate based on their specific credit profile.