Robinhood is a mainly mobile-based brokerage firm that individuals can use to buy and sell securities without any commission.
The ability to trade crypto, along with being free and uncomplicated, all make Robinhood immensely appealing to the younger demographic.
Robinhood has doubled its number of accounts to four million people, and in May, the firm reached a private valuation of $5.6 billion.
While at first glance it may seem like the brokerage industry is about to be flipped upside down because of Robinhood, the performance of brokerage stocks hasn’t shown that so far.
Since the Robinhood app launched in March of 2015, E*Trade stock has more than doubled, while TD Ameritrade has grown by over 46%. E*Trade, especially, seems to be heading in the right direction and should maintain the growth it has experienced.
While Robinhood tends to be directed more towards millennials who prioritize simplicity and ease, there will always be people that want advice and a more hands-on approach to investing.
The more traditional brokerage companies can also even learn from new start-ups like Robinhood.