Dive Brief: The city of Irving, Texas has selected Rubicon Global as its partner for a six-month pilot that aims to optimize residential waste and recycling services.

Each of the city’s 40 collection vehicles will be equipped with a smartphone and an on-board computer plug-in device to access the RUBICONSmartCity platform.

Rubicon has rolled the platform out in more than 30 U.S. cities, including Atlanta; Philadelphia; Montgomery, Alabama and Spokane, Washington.

Despite Irving’s small population of 240,000, it is positioning itself as a competitor in the smart city-saturated state of Texas.

The city introduced its Irving Connects initiative to enhance data use and collection this past January in an effort to improve residents’ quality of life and “Remain a front runner in the North Texas area for attracting and retaining top corporations.” While some city leaders have warned their peers about this focus on “Luring the big fish” of tech corporations, Irving’s ambitions seem poised to help the city rise out of the shadows of its neighbor Dallas.

By partnering with Rubicon to enhance waste and recycling services, Irving takes a holistic approach to its smart city vision from the get-go.

Despite some corporate restructuring, Rubicon’s smart city arm has gained momentum over the past year, and will likely remain a priority for the company.