Rubicon Global Holdings, billed as the “Uber for recycling,” uses the Internet and mobile technology to match a network of 4,500 independent waste haulers and recyclers with business customers.
Just as car service Uber Technologies connects independent drivers with riders, Rubicon matches a network of 4,500 independent waste haulers and recyclers with business customers.
“We’ve been building the business like a public business,” CEO Nate Morris told Atlanta Business Chronicle last year, declining to offer an IPO timeline.
Rubicon is targeting the $65 billion U.S. waste and recycling market.
In addition to matching independent waste haulers and recyclers with business customers, Rubicon handles the customer acquisition and and payment transactions, in return for a cut of revenues.
Last year, Rubicon relocated its headquarters from the central Perimeter to Atlanta Plaza, a 34-story Buckhead office tower and said it would create 300 jobs.
In January, Rubicon raised $50 million in an investment led by French utility SUEZ Environment, according to Crunchbase.