We recently launched an innovative new platform that brings the richness of experience and personalisation of online into the physical retail store.

Self-service checkout isn’t new but this brings a totally new level of ease to it.

Enabling a host of new, highly personalised experiences like connected changing rooms, concierge assistance, etc.

Building new technology like this is challenging, and this is something that we often forget in the excitement of designing customer experiences today.

As we go about our daily lives, using technology at almost every step we take it completely for granted that it will work as we expect it to; smoothly and without issues.

Although technology makes it easier than it’s ever been to turn an idea into working product or service, this doesn’t mean it isn’t complicated.

The development of this new platform has been no different.