iQiyi, partly owned by Baidu, moved up 16 places on the list of the most owned stocks on the free stock-trading app Robinhood, which targets millennial investors.
Users added more positions to iQiyi than they did to any other top-100 Robinhood stock.
The Netflix of China is gaining some serious traction with millennial investors.
They are buying up iQiyi shares in droves, according data from Robinhood, a free stock-trading app popular among millennials.
iQiyi stock saw 2,611 positions added by Robinhood users over the past week, enough to move the stock up by 16 places and become the 72nd-most-owned stock on the app.
By comparison, 142,868 users own shares of Apple, the most widely held stock on Robinhood.
Millennials may have been piling into iQiyi because of some bullish analyst notes out over the past week.