A new lead-generation browser lets wealth firms tailor the content they serve up to users while verifying these usersidentities and behavior, WealthManagement.com writes.

TheBrowser-in-the-cloudtechnology also lets firms deliver original content while staying compliant.

Unlike legacy compliance systems that serve up content purchased by a chief compliance officer, Vestorly’s new software lets advisors purchase content directly while letting firms oversee the viewersactivities, according to WealthManagement.com.

The browser works on a closed loop,by importing into the systemTens of thousandsof articles daily, which can then be moved to a content library inside the browser, get a quick OK from the compliance department, and be distributed via the company’s website, blog, newsletter or social-media properties.

Vestorly’s founder and CEO Justin Wisz tells WealthManagement.com emails fed by the new browser are generating a 500% rise in open rates and saving advisors six to eight hours each week on average.

Filters let advisors screen for content users are most likely to click on.

Firms can also put their own content, such as white papers, into the content library.