He is part of a new private equity fund called TitleCard Capital, which has signed on six “Influencers” – Kimmel included.
Kimmel won’t be involved in investment deals – at all.
Tysdal declined to disclose specifics on the fund’s financials but said the group of celebrities would have no more than a 20% stake in the general partnership.
Six celebrities have signed on: Kimmel; singer Adam Levine; Swedish hockey player Henrik Lundqvist; former NBA star Kenny Smith; NFL player Eric Decker and his wife Jessie James Decker.
Tysdal said the influencers won’t be required to back any company they don’t believe in.
The fund’s first investment is in mattress startup Leesa.
Leesa co-founder David Wolfe said he’s known Tysdal for years – but believes in the marketing potential the fund can bring.