Atlanta based cloud technology developer for waste and recycling, Rubicon Global, is to enter a public private partnership with the city of Atlanta to will help the city to improve its residential waste and recycling services.

Smartphones loaded with the Rubicon hauler mobile app will be placed into the City of Atlanta Department of Public Worksentire fleet of residential solid waste, recycling and yard waste collection trucks, servicing all 96,000 households that lie within the Atlanta city limits.

According Rubicon the partnership will also provide valuable planning data to the Mayor’s Office of Sustainability, most notably by enabling real-time information on current landfill diversion and recycling rates in support of the City’s zero waste efforts.

The data is also expected to help the City understand how to better target its recycling education efforts, quantify the carbon avoidance from recycling activities and determine vehicle emission reduction targets in the City’s solid waste fleet through route optimization and other features.

Rubicon is building a new model for the waste and recycling industry, realigning incentives away from landfills and in favor of more sustainable communities,” explained Michael Allegretti, director of public policy for Rubicon.

Mayor Reed and the City of Atlanta share these goals, and we are incredibly excited to bring our technology platform to Atlanta’s residential waste systems,” he continued.

668m on Disruptive Tech Innovations for Waste & Recycling Innovations in software, data analytics, and robotics for the waste and recycling industry have benefited from $668 million of funding since 2011, according to a new report from Lux Research.