ATLANTA, Dec. 01, 2016 Atlanta-based company Rubicon Global today announced the start of a first-of-its-kind public-private partnership with the city of Atlanta that will help the city accelerate its environmental leadership by using technology to improve its residential waste and recycling services.

Rubicon is building a new model for the waste and recycling industry, realigning incentives away from landfills and in favor of more sustainable communities,” said Michael Allegretti, Director of Public Policy for Rubicon.

We have ambitious, clear goals for improving efficiency and increasing recycling rates and effectiveness. This unique partnership with Rubicon will open new opportunities and support our conservation efforts.”

Smartphones loaded with the Rubicon hauler mobile app will be placed into the City of Atlanta Department of Public Worksentire fleet of residential solid waste, recycling and yard waste trucks, servicing all 96,000 households that lie within the Atlanta city limits.

The data will also help the City understand how to better target its recycling education efforts, quantify the carbon avoidance from recycling activities and determine vehicle emission reduction targets in the City’s solid waste fleet through route optimization and other features.

Rubicon is a cloud-based, full-service waste and recycling company focused on sustainability.

About Rubicon Global: Rubicon Global is the worldwide leader in sustainable, cloud-based waste and recycling solutions.