Nate Morris urges State Senate to pass public benefit corporations.

LEXINGTON, Ky. Kentucky entrepreneur Nate Morris, the founder, chairman and CEO of Rubicon Global, today voiced support for legislation in the Kentucky General Assembly that would allow for the creation of public benefit corporations companies that have an expanded purpose beyond maximizing share value to explicitly include general and specific public benefit.

There is a younger generation that is demanding through the free market that businesses do good in the world. I want Kentucky to lead the way.”

Rubicon, which employs more than 300, was recently named a Next Billion-Dollar Startup by Forbes and one of the World’s Most Innovative Companies by Fast Company.

Morris has been a vocal advocate for benefit corporations.

In 2013, Morris worked with the leadership of companies including Warby Parker and Prudential Financial to pass a similar law in Delaware recognizing public benefit corporations.

Rubicon is a certified B Corporation, a private certification issued to for-profit companies by B Lab, a global non-profit organization.