ATLANTA, July 18, 2018 – Rubicon Global and the City of West Memphis, Ark. today announced the launch of a public-private partnership that will help West Memphis improve its residential waste and recycling services.

The technology will allow the City to track key metrics, including landfill diversion and recycling rates, as well as provide better services and an improved quality of life for citizens.

“The RUBICONSmartCity platform will enable the City of West Memphis to enhance its waste and recycling offerings and outcomes, both in terms of sustainability and customer service,” said Michael Allegretti, SVP of Policy & Strategic Initiatives for Rubicon.

“We’re excited to have this type of technology tested on our City’s fleet. We believe it will help provide safer, more reliable waste service to our residents and employees,” said West Memphis Mayor William H. Johnson.

Smartphones loaded with the Rubicon hauler mobile app, as well as onboard computer plug-in devices, will be placed in the City of West Memphis Department of Public Work’s fleet of residential waste and recycling vehicles.

The data will help the City understand how to better focus its recycling education efforts, measure the carbon avoidance from recycling activities and determine vehicle emission reduction targets in the City’s waste fleet.

About Rubicon GlobalRubicon Global is a technology company that provides waste, recycling, and smart city solutions to businesses and governments worldwide.