“Rubicon’s business model is circular by design and focuses on keeping more material out of landfill and within the value chain, serving as regenerative feedstock for future producers,” said David Rachelson, Rubicon Global Head of Sustainability.
Founded in 2010, the Ellen MacArthur Foundation was established to help accelerate the transition to a circular economy – or an economy that is restorative and regenerative, by design – working across business, government and education sectors.
Members of the Foundation’s CE100 program include world renowned brands that are leading the implementation of circular economy practices, including Google, Nike and Unilever, among others.
“The CE100 brings leaders and innovators from around the world to share experiences and learn together as we work to unlock new opportunities for growth arising from a circular economy approach,” said Casper Jorna, CE100 Program Lead, Ellen MacArthur Foundation.
Rubicon Global attended the CE100 Acceleration Workshop held on March 8-9 in Seattle, WA to share the latest thinking in circular economy, build capacity, develop the network and catalyze the development of circular economy innovation and pilot initiatives.
Workshops are held every six months and convene CE100 USA members, Ellen MacArthur Foundation Global Partners, Emerging Innovators and selected others to focus on initiatives which require cross-sector, cross-industry collaboration.
About the Ellen MacArthur Foundation: The Ellen MacArthur Foundation works across Education & Training, Business & Government, Insight & Analysis, Systemic Initiatives and Communications to quantify the economic opportunity of a more circular model and to develop approaches for capturing its value.