Rubicon Global, Atlanta, has announced a partnership with TerraCycle, Trenton, New Jersey, to offer their customers a suite of waste reduction services aimed at advancing zero waste solutions.

The partnership will facilitate a broader spectrum of nonlandfill options to customers for nearly every material stream-from the most common recyclables, such as mixed recycling and cardboard, to hard-to-recycle streams, such candy wrappers, batteries and cigarette butts.

“Rubicon Global and TerraCycle share the same passion of advancing the circular economy to keep materials functioning at their highest utility, preventing would-be waste from reaching landfills,” says Nate Morris, founder and CEO of Rubicon Global.

TerraCycle develops selective collection systems for the recycling of more than 100 specific hard-to-recycle material streams not handled by traditional recycling channels.

Active in 21 countries, TerraCycle partners with mass market companies, brands, municipalities and local organizations to implement recycling programs tailored to these postconsumer products and their packaging.

Rubicon Global says it works with its customers, including many Fortune 500 companies, small and medium businesses and municipalities, to find new efficiencies and cost-savings in their waste streams and to develop new ways to reduce, reuse and recycle waste.

“To truly achieve zero waste, we believe we must solve the challenge related to hard-to-recycle waste,” says Tom Szaky, CEO of TerraCycle.