“Our vision is to perfect water for every person in every place, we do that with our hydropanels that use sunlight and air to create drinking water,” said Kaitlyn Fitzgerald, Director of Brand for Zero Mass Water.

While public perception about businesses might be that they only care about the bottom line, both Zero Mass Water and Refresh Glass are trying to buck that trend.

Both Refresh Glass and Zero Mass Water are part of the Conscious Capitalism movement, an idea based around community development and a higher purpose, not just appeasing shareholders every quarter.

“We’re a purpose-driven business, we all show up and do what we do every day because of our vision to perfect water for every person in every place, it’s part of every business model, every motivation, every team member, it’s built into the fabric of our company culture,” explained Fitzgerald.

“You want to be able to do good and do well, which is a big part of what conscious capitalism is all about, doing good for the environment and the community to the people outside your circle, as well as doing right by the people that you work with directly both fiscally and emotionally,” said DelMuro.

Both businesses will be participating in the annual Conscious Capitalism conference being held in the Valley this year.

“They’re really leading the way for businesses to just sustain themselves, and instead for businesses to solve global challenges, and we take on the world’s biggest challenge, water,” said Fitzgerald.