The numbers don’t lie: A 2017 study from the Direct Marketing Association found that email marketing delivered a 4,300% return on investment on average.
Here’s something crazy, though: the average click-through rate is only 2.4%. Email marketing may be the most cost-effective way to engage people, but most emails are still boring and irrelevant.
If you could aggregate personally interesting stories for each of your email contacts at scale, you could be a powerhouse email marketer.
Many marketers don’t have the tools to scale one-to-one content marketing with their email contacts.
AI Meets ROI. Even if you had the time to manually build emails for every one of your readers, how perfectly matched would they be to every person? Without the time constraint, you still don’t have the knowledge or data to perfectly customize your content marketing.
Vestorly’s email marketing technology uses artificial intelligence to craft emails curated to each and every reader.
Using AI and machine learning technology to learns about your contacts over time, Vestorly emails consistently outperform other email marketing tools.